If you are into digital marketing, then chances are you know how powerful content marketing can be. Especially if you are running a small business, then content marketing can be your lifeblood.
With proper content marketing strategies, your business can do much better than your expectations. But if you have no idea what this magical thing called content marketing is all about then you have come to the right place. In this article, we will discuss content marketing and how to implement it if you run a small business.
Content marketing - What is the fuss all about?
Content marketing is a method of marketing with relevant information shared on platforms such as blogs, email, social media, e-books, etc.
It has been going on before the era of digital marketing and it is one of the most effective techniques of marketing. With a proper content marketing strategy and an effective content marketing campaign, you can achieve goals such as improving reader engagement, boosting sales, and growing your email list.
To list a few benefits would be an injustice. But here are a few:
- Blogging is one of the most powerful tools of content marketing.
Research suggests that digital marketers who prioritize blogging usually earn 13 times more return on their initial investment.
That's a huge number!
- Content marketing creates results that are sustainable in nature.
- Boosts SEO results.
- Compared to other channels, content marketing provides much better leads.
A few content marketing campaign ideas for your business
Now that we know what content marketing is all about and how beneficial it is, let's look at a few content marketing campaign ideas for your business:
Start an active blog
Don't cheap out on your content marketing budget and start a blog. You will be amazed to see how much traffic an active blog can generate.
Start with content based on your industry and then slowly diversify as the time comes. Write about the latest changes in your industry and how to deal with them.
One of the best ways to update your customers about a particular topic is to write e-books on a particular topic. E-books are a long-form content platform that helps a customer learn about a topic in depth.
Make sure that your e-books provide valuable information to your customer and help in solving an actual problem. If your customers find your e-books helpful, then they will see your brand as an industry leader.
Start how-to and tutorials
Yes, that's right. Start a how-to series of a tutorial about something related to your brand or industry. A helpful tutorial series has the power to bring back customers to your website.
Start the tutorials on your website and promote them through social media and email marketing. Bring back the users from these channels and show them what your brand is all about.
Email marketing campaigns
Use your best friend, email marketing that is, to promote your content through the format of email marketing campaigns.
With proper email marketing campaigns, you can provide solid information through newsletters to your audience. As per research, customers like receiving relevant emails from brands they care about. Hence, it is a win-win situation!
So here you go. Follow these strategies to start with content marketing. You will find that your audience may not respond so well to all the strategies discussed above. Not a problem. Just find what works for your business and stick to it.
Also, do not forget to ask your customers for feedback. With proper feedback, you can figure out what your audience exactly wants and how you can improve your content marketing strategies.