The 20th century is the level playing field for startups all over the world. With aids like digital marketing to the rescue, these types of small businesses with limited financial strength are taking the world by storm. If you also have a startup and you want to get ahead of the competition then you need to have a special weapon.
What is a startup?
A startup is a company that is usually based on an innovative idea. It depends on funding from investors because though it is a small business it wants to achieve the fame of an established company. It is different from a typical small business on the points of the audience as well. Small business usually targets a particular set of niche which is not the same for a startup.
Reasons why email marketing is good for your startup
Well, everything being said, let’s jump into the reasons why email marketing is good for your startup:
A good list of contacts
One of the most essential factors of email marketing is an email list. A good email list will help your startup perform much better than your competitors.
An email list is the list of subscribers who have enrolled themselves for your email marketing program. An email list has the ability to outperform any other marketing effort. With the help of your email list, you can not only sell your products but also get to know them better.
It is important for a startup to build a good email list at a low cost. Hence, some of the most opted ways for growing an email list are through referrals and invitations.
As per research, it is found that email marketing can provide you with an ROI of 38$ on every 1$ spent.
Now, this is a huge number right? Well, it really is true.
Email marketing works wonders when it comes to ROI. The simple concept of a sales funnel is enough to get you revenue.
Through newsletters, you can provide information about your services and products. This helps you convert your unpaid audience into paid ones.
Good email copy
Remember that a good email copy is all it takes to arouse the interest of your readers.
It is quite natural for your readers to open an email that holds a promise of good content. That is exactly what drives sales forward.
The bridge between a prospect and a customer is a good email copy. Hardly will a prospect buy your products after joining your email list. You have to nurture them with good content, the content they actually care about. Writing catchy subject lines is a good start.
Your brand reputation can gain from email marketing automation. Email marketing automation is the process of automating repetitive emails when your customers hit certain trigger points.
With email automation, you can focus on decision-making tasks instead of worrying about repetitive processes.
You should automate welcome emails whenever a customer joins your email list. This makes a good first impression. Also personalizing automated emails goes a long way in building brand loyalty and trust.
These are some of the reasons among many, why you should consider having an email marketing strategy for your startup.
Emails are the most preferred method of communication in the world. Having a good email strategy helps you reach out to this audience and build a relationship that will last a long time.
Get an email marketing tool like WowSender that helps you devise fantastic email marketing strategies. The process of personalization and email marketing automation is really easy with WowSender.