Tips on how to repurpose content for emails

Have you ever felt stuck while coming up with your email newsletters? Have you ever wondered what to write for this week? Does this person sound like you?

Well, it has happened to the best of us. And one of the best ways of getting around this is content repurposing.

One of the major cons of email marketing is to constantly come up with content to keep your audience engaged. Your audience like your baby needs constant care and engagement.

From time to time repurposing your content helps. In easier terms, content repurposing means turning your old content into something new. With a little imagination and content audit, content repurposing is a piece of cake. Content repurposing is easy when you useWowSender.

Here are a few tips on how to repurpose your content:

Use your blog

Here is an idea. Why don’t you look at your previous blog posts and come up with a theme?
Let’s get into the matter. Your email strategy can be based on your previous blog posts.
For example, you run a digital marketing company. You have a blog. Now, for the month of June, you can send content marketing tips to your clients and for that, you can use your previous blog articles as the main content of your email.

Case Studies

Case studies are a great way to build trust and character with your clients, according to research. A case study can be taken from your internal data. Or you can find out how your clients have benefitted from your services and build a case around it.
Email campaigns around case studies have always had high open rates. Show your readers how you have helped your clients achieve their goals. Remember, people are always looking for companies who have experience in solving problems similar to theirs.


Infographics are a great way to tell what you have to say to your readers in the form of a picture.
There are top multinationals who only put infographics in their email campaigns and nothing else. You can create these infographics by taking data from your internal research or from past presentations.
Emails with infographics are opened more, it is a great content marketing tool and it catches the attention of its readers.


Content repurposing can be done through e-books as well.
If you are running an email marketing campaign you can attach an e-book with your emails.
You can create this e-book from past blog articles and social media posts.
For example, you can create an ebook for your Email campaign which talks about “Living the minimalist life”. The ebook can elaborate on the blog posts that you have already published.

The new approach

Old topics have a lot to offer even when they are outdated.
You can always talk about the topic in context to the current situation. Your email campaigns can consist of old topics repurposed to fit the current scenario.
A lot of SEO gurus do this. They talk about the old tactics they had mentioned and how to tweak them to fit the current SEO standards.

Your emails can contain a link to that famous webinar that you had conducted. Your email subscribers might have missed it. This will be a great opportunity for you to connect with them.
For them, you can convert the webinar into a full-fledged video so that your content can live for a long time.

Highlight your bestsellers

Great for e-commerce businesses. If you have bestsellers you can always highlight them in your email.
Research suggests that emails highlighting bestsellers have a greater chance of being opened.
So now you know how to repurpose content to fit your purpose. Next time when you don’t know what to write for your readers, give the above-mentioned tips a go!

Team WowSender
Rethink eMail Marketing